Consulting projects at Capital Consulting Group provide students with hands-on experience in real-world client engagements. Members conduct in-depth research, develop strategic solutions, and compile final recommendations, which they present to clients. These projects offer a valuable opportunity to apply their knowledge to practical scenarios, enhancing both consulting skills and professional growth.
CCG members were tasked with assisting Verde as it celebrated its 15th anniversary. The internal campaign included creating sustainable anniversary merchandise, thank-you cards, and redesigning the logo. Externally, the focus was on engaging news outlets, utilizing social media, and creating a financial newsletter template. Additionally, the project involved conducting competitor analysis to identify successful marketing strategies. The ultimate goal was to curate a comprehensive timeline of anniversary events and pinpoint effective marketing channels and strategies.
CCG members were assigned the task of helping Bridge Street Exchange in creating a strategic plan aimed at increasing customer traffic and fostering customer retention. With the increasing shift toward online retail, Bridge Street Exchange seeks to develop robust strategies to thrive in this evolving marketplace.
CCG members were tasked with developing a strategic plan to educate staff on general sustainability concepts, MDining's sustainable practices, and how to integrate sustainability into their work. This involved creating educational materials and determining the best methods to engage staff to ensure a thorough understanding of sustainability concepts, aiming to inspire and equip them to contribute to these efforts in their daily roles.
CCG partnered with CAO, a leading physical therapy and research clinic in Auburn Hills, Michigan, to strengthen their marketing strategy and expand patient outreach. After evaluating multiple approaches through competitor analysis, SWOT and VRIO assessments, and advertising research across social, streaming, and search platforms, the team found that a targeted social media strategy would be most effective. These insights were integrated into a comprehensive marketing plan that also outlined digital engagement practices and potential third-party partnerships.
CCG members were tasked with analyzing financial data from North Star Partners' company, Freezer Services of Michigan, to identify operational inefficiencies and opportunities for growth. Findings from the research were used to value the company and provide recommendations for further development. Additionally, the client requested the project team to visit the warehouse facility in person and speak with management as part of the research process. The team also performed a DCF valuation of the business in conjunction with their operational analysis.
"Capital Consulting has partnered with Michigan Dining on several sustainability and business projects. CCG is professional, well organized, and works to achieve the goals as agreed upon with the client. Applying their knowledge through team collaboration and real-world application ensures success for them and the client."
"Capital Consulting Group delivered an incredibly strong experience from start to finish. Their team was organized, professional, and highly communicative, with clear structure, efficient meetings, and well-defined next steps throughout the project. They brought a valuable student perspective to their work, backed by thoughtful research and data. Their insights on student housing preferences, marketing strategy, and competitor positioning were not only well-developed, but also practical and actionable for our team.
What set them apart was their collaborative approach, they consistently checked in, adapted to feedback, and ensured alignment every step of the way. We always knew where the project stood and what to expect next. I would absolutely recommend CCG to any organization looking for a driven team that delivers high-quality work and meaningful insights."
"We consistently provide CCG with real problems that our business faces, and they never fail to impress with the creative solutions they discover for us that we simply would not have had the time to research or imagine while we are in the day-to-day. CCG is an invaluable resource for my nonprofit, and I hope to continue working with them for many semesters to come!"
Our teams of student analysts work diligently with our clients throughout the semester. Each team is composed of 4–5 driven analysts led by a project manager and an experienced senior analyst who serves as an advisor for the team as well as the client.
At the conclusion of every semester, each team will present to its client and issue its evidence-based recommendation, drawing on meticulous research and analyses conducted during the semester.
We appreciate our client relationships and desire to maintain them even after the completion of projects by allowing clients to have access to the organization, its members, and resources.
